Second Nature


QUALITY GOODS FROM THE SONOMA COAST

DESCRIPTION


Second Nature is a boutique surfboard brand that started as a passion project with a dedication to upcycling. The brand's origins involved the transformation of a worn-out 6’9” rhino chaser from the 90s into a sleek and highly responsive modern twin fin. This initial undertaking marked the commencement of an expanding project that now includes the development of various surfboard models and a range of complementary graphic apparel. Live to create, live to surf, live to inspire - this way of life is Second Nature.

DELIVERABLES


Brand Strategy
Logos
Merch
Screen Printing
Hangtags
Illustrations
Surfboard Designs
Surfboard Shaping
Surfboard Glassing
Resin Tints
Product Testing

Second Nature shirts black and white
2nd Nature Shirt Zoomed in on Logo
2nd Nature Clothing Tags

Second Nature grey beanie
Second Nature grey beanie label
Second Nature 5 panel hat, forrest green with woven labels

Hand shaped surfboard by Morgan Parrish

Framed collage of photography, woodblock prints, and screen prints