Santa Rosa Junior College
LEARN YOUR WAY
DESCRIPTION
Santa Rosa Junior College is a 100 year old community college with five campuses, each having unique programs and personalities. In collaboration with The Design Guild, we developed a brand identity for the college as a whole as well as each individual campus. Prior to our work, the campuses were not branded and inconsistencies in graphic treatments throughout the college made it clear that the brand structure needed to be defined.
In the end, we provided SRJC with a brand style guide clearly outlining positioning, copy guidelines, logo treatments, typography standards, color palette, illustration guidelines and photographic styles for the college and each campus. By creating this tiered system, we gave SRJC the tools to design communications that are consistent, clear and efficient.
DELIVERABLES
Brand Strategy
College Logos
Campus Logos
Department Lockups
Colors
Fonts
Iconography
Illustrations
Brand Guidelines
We talked to students, faculty and staff from each campus, which revealed the diverse reasons students chose SRJC for their education. Whether preparing to transfer to a four-year university or looking to switch careers or update skills, there’s no such thing as one size fits all education at SRJC. The insights we learned became the core of the college’s Learn Your Way messaging. We augmented the college’s established color palette with bold accent colors, crisp icons and warm, friendly, action oriented photography that prioritized the student experience.
Advertising concepts and print mock-ups were designed to show how the brand positioning for the college as a whole – Learn Your Way – works with the campus-specific branding to establish a layered, yet cohesive, understanding of the college. The photography focuses on portraits of students with diverse motivations and inspiration for attending the college while the use of illustrated overlays provides additional detail and character.
As the SRJC campus expands, student housing has been developed in collaboration with a partnering agency. Our task was to create a logo for the partnership that aligns with the SRJC brand guidelines.
Mantra: SRJC Student Housing is more than just a place to live; it’s a space where you can transform your life. It offers the freedom to discover how to build the life you’ve always wanted. SRJC Student Housing – opening the door to discovery.
In Collaboration with: The Design Guild
