Horse & Plow


ORGANICALLY GROWN. LOCALLY SOURCED. HANDCRAFTED.

DESCRIPTION


Horse & Plow is a Sebastopol based winery that wanted to refine their brand and elevate their packaging. Several key goals in designing the labels were to keep them grounded/warm, distinctly differentiate between the varietals, and call more attention to the use of organic grapes. We accomplished all of this by producing a more identifiable logo, defining complimentary fonts, and creating variation through colors/illustrations. We then called attention to details with the subtle use of iconography and metallic foils.

DELIVERABLES


Creative Direction
Logo
Branding
Packaging

Horse and Plow logo
Horse and Plow organic icon with custom illustration by Rik Olson

Horse and Plow wine label
Horse and Plow red wine label
Horse and Plow red wine label
Horse and Plow white wine labels

In Collaboration with: The Design Guild
Illustration: Rik Olson