Horse & Plow
ORGANICALLY GROWN. LOCALLY SOURCED. HANDCRAFTED.
DESCRIPTION
Horse & Plow is a Sebastopol based winery that wanted to refine their brand and elevate their packaging. Several key goals in designing the labels were to keep them grounded/warm, distinctly differentiate between the varietals, and call more attention to the use of organic grapes. We accomplished all of this by producing a more identifiable logo, defining complimentary fonts, and creating variation through colors/illustrations. We then called attention to details with the subtle use of iconography and metallic foils.
DELIVERABLES
Creative Direction
Logo
Branding
Packaging
In Collaboration with: The Design Guild
Illustration: Rik Olson